Julieta CasielloPROOF OF CONCEPT
Granada · SaaS · Fintech · Compliance

Complex product.
Simple conversation.

Senior Business Development at fiskaly. Five years selling SaaS, fintech and fiscalisation into regulated markets — full cycle, C-level, three languages, consistently above target.

“More than 120% of target achieved — while navigating the complexity of diverse international markets.”From the record

See the full concept
120%+Target achievement
5Years full-cycle B2B
3Languages: EN · IT · ES
Julieta Casiello
fiskalySr. Business Development
MBAENEB Barcelona

About

Prospecting to close — and everything regulated in between.

From blockchain at Finboot to new business at Revolut and now fiskaly, Julieta has spent five years selling technical products into markets where compliance is the buying trigger: fiscalisation, APIs, regulations. The work runs the whole cycle — prospecting, discovery with C-level decision makers, product demos, negotiation, contract close, then key account management and onboarding.

Alongside the sales motion, she has been building AI-first projects: new tooling and workflows that sharpen how sales and marketing teams identify pain points and reach the right buyer. An MBA from ENEB, native Spanish, professional Italian, full-professional English — and a published piece on blockchain and low-code platforms.

SaaS SalesFintechFiscalisation & ComplianceAPI ProductsKey Account ManagementGo-to-MarketCRM & DataAI-first Sales

The full website

The rest of the website, built the same way.

What I Do

Full-cycle B2B sales for technical products: use-case definition, C-level discovery, demo, negotiation and close — then onboarding that sticks.

🔒 POC preview — built in full for the final website

Case Notes

Deals across blockchain, fintech and fiscalisation in Spain, Italy and DACH, with the use case that unlocked each one.

🔒 POC preview — built in full for the final website

Insights

Writing on selling regulated tech, AI in the sales stack, and what actually moves an enterprise buyer from interest to signature.

🔒 POC preview — built in full for the final website

Work With Me

Advisory and consulting for SaaS teams entering Southern European markets — or hiring for a full-cycle sales role.

🔒 POC preview — built in full for the final website

What the complete build includes

From a LinkedIn profile to an asset that works while you sleep.

  • Full personal authority website
  • AI lead assistant, trained on you
  • Lead capture & qualification
  • Meeting booking integration
  • Google Search visibility & SEO
  • Search Console & sitemap setup
  • Analytics & visitor tracking
  • Mobile-first, fast, yours to keep
Let's talk about the full version
Julieta's AI AssistantTrained on her work and use cases
Hi! I'm Julieta's assistant. What are you building — and which market?
A POS platform. We need fiscalisation for Spain and Italy.
Both are covered. I can pull the relevant use case and set up 20 minutes with Julieta — sound good?
Perfect, let's do it.
🔒 AI Lead Assistant

In the full build this assistant handles first-touch discovery in English, Spanish and Italian — qualifying the use case, market and company size before the call ever gets booked.